SIS deliver 1800 additional races to operators globally
We are pleased to have agreed a deal with the Korea Racing Authority to expand our Live Racing content with premium horse racing fixtures from Korea.
The deal provides 202 fixtures annually from Busan and Seoul with the 1800 races serving as a key addition to our output. Featuring top-class action from a highly regarded territory, the launch brings with it increased betting opportunities for operators all over the world, with race times complementing our existing content from Australia.
The addition of Korean racing is the next step in optimising our global coverage. It serves as the latest in a series of international expansions, with us adding racing content from Australia and South Africa in recent months.
Our 24/7 Live Betting Channels, which provide live coverage of the world’s biggest horse racing events across the year, are delivered as an end-to-end solution including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.
Conall McSorley, Head of International Horse Racing, EMEA at SIS, said:
“Korea has long provided quality racing, and by enhancing our content offering to include fixtures from Busan and Seoul, we are providing operators and their customers with the broadest range of betting opportunities from around the world.
“SIS is very familiar with the Korean racing product, and with our specialist traders pricing markets, we are sure that both operators and bettors will respond positively.”
SuHyeong Lee, Head of International Races and Relations, at the Korea Racing Authority, said:
“SIS is renowned throughout the industry for delivering the best international racing content and we are thrilled to be able to expand the visibility of our racing through this deal. We firmly believe this will successfully widen the popularity of horse racing from Korea and are sure that our offering will be well received globally.”
