8,760
Hours of betting content per year
30,000
+
Horse races per year
24,000
+
Greyhound races per year
170
+
Racecourses and tracks
Our 24/7 Live Racing Content provides operators with profitable short-form content throughout the day. The content is supplied as an end-to-end solution, including live streamed pictures, data, commentary, on-screen graphics with betting triggers, and an extensive range of markets and prices.
Operators benefit from quality racing content from around the world 24/7, with content coming from over 170 racecourses and tracks from five continents. We can supply our content in a flexible way to suit operators’ needs, either as individual content streams or as a fully produced linear, 24/7 racing channel.
Horse racing
Our horse racing content includes some of the biggest and most prestigious races from all over the world, including Australia, Europe, Ireland, Latin America, and the US.
*Territorial restrictions exist. Some racing may not be available in all territories.
ProFORM™
ProFORM™ betting prompts provide clear race verdicts and detailed runner‑by‑runner guides, giving bettors the confidence to make faster, more informed decisions, driving stronger turnover for sportsbooks.
Powered by proprietary AI technology prompts that are strategically placed to guide bettors with tailored race verdicts and detailed runner-by-runner commentary.
Live data integration ensures racing information is always up to date, reliable, and easily accessible, enhancing the overall betting experience.
Greyhound
Our greyhound content provides operators with 24,000+ races a year from tracks in the UK and Ireland.
Key benefits
Increase betting revenue
Over 60,000 betting events every year.
Keep customers more engaged
24/7 betting events means there is never too long to wait until the next exciting race.
Attract new customers to racing
On-screen ratings and tips help inform customers.
Profitable content with a consistent margin
Our racing content typically provides between 12-19% margin.
Increase the value of existing customers
With premium racing from all over the world, there are regular marquee events to keep customers engaged.
Easy integration
All of our products are easy to integrate to ensure our partners can go live and drive revenue as quickly as possible. We provide support throughout and easy to follow documentation.
Commercial partnership
For over 35 years, SIS have worked in partnership to help operators maximise their revenues with our products and services.
Our general commercial terms are based on revenue share to ensure a mutually beneficial partnership. We also provide marketing support to help you launch the product and drive betting revenues and also provide ongoing betting analysis to help you maximise your margins.
Drive more revenue with high-margin 24/7 betting events
Get in touch today to find out more about how SIS 24/7 Racing Content can help drive revenues for your sportsbook and retail estate.
