Enhanced distribution deal covering 24/7 sports simulation portfolio increases Stateside footprint
We are pleased to have enhanced our existing partnership with global sports technology provider Genius Sports to extend the distribution rights of our esports products to the US market.
The updated agreement ensures Genius Sports can now deliver our H2H Global Gaming League game portfolio of more than 150,000 annual matches to its comprehensive US sportsbook network, significantly increasing the sports simulation product’s audience reach.
Already live in New Jersey ,Colorado and Kentucky, our esports products are built for sportsbooks and features regular short-form esoccer and ebasketball contests between professional gamers.
The highly competitive matchups from our H2H Global Gaming league are produced entirely in-house from our self-contained UK studios and features ultra-low (sub-second) latency live streaming, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement. SIS esports also has integrity at its core and is the only product in the industry to be accredited by ESIC, with visible, trained referees overseeing every match.
Genius Sports is a global leader in official sports data and technology, powering the ecosystem that connects sports, betting, and media. It provides sportsbooks and lotteries worldwide with award-winning data, odds, streaming, trading, and marketing solutions that are proven to drive profits and cost efficiencies.
Michele Fischer, Vice President at SIS Content Services, said:
“Our sports sims titles continue to gain traction in the states that we are currently operating. Strengthening our partnership with Genius Sports supports our US strategy for widespread distribution of our esports products across all states.
“Our esoccer and ebasketball products have a clear track record of adding significant value to the bottom line of operators and we are sure US-focused brands will benefit greatly from having our content within their portfolios.”
Matt Stephenson, Global Partnership Director at Genius Sports, said:
“SIS’ Competitive Gaming product is a compelling product that is already resonating with operators and players in the US. We have been delighted to integrate such an innovative product into our offering and by providing this margin-increasing content to our US partners, we are continuing to deliver the widest array of wagering opportunities.”
