This year’s SBC Summit Barcelona takes place between 20-21 September at Fira Barcelona Montjuïc, and we will be on hand for the duration of the event.
Stationed at Stand SB80, our team will be on hand at the leading Spanish city to meet with new and existing partners, highlighting our industry-leading 24/7 product range.
The increased interest in esports betting in Europe has presented an invaluable opportunity for suppliers to provide a new stream of compelling content.
At SIS, we have seen through our work with partners across Europe the potential within a high-quality, high-integrity, round-the-clock esports betting product. Across sports simulations, sportsbooks can gain a true edge over the competition.
Through our Competitive Gaming product, which will be showcased in Barcelona, operators have benefited from clear cross-selling opportunities for sports betting customers. Our products bring familiarity to bettors, with wagering on esoccer and ebasketball contests offering an alternative option for live sports fans.
The biggest strength of Competitive Gaming is that it is built end-to-end with betting in mind. With integrity at its core, the product has visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics, includingunique betting prompts to maximise engagement and in-play betting opportunities. The benefits of our approach to esports content are reflected in partner reports that our sports sims have added up to 10% to a sportsbook’s revenues once live.
In addition to Competitive Gaming, our core racing content has also continued to deliver for operators in the region. The regularity of betting opportunities across short-form events is proving popular with operators and bettors alike. Our 76,000+ horse and greyhound racing portfolio offers sportsbooks a complete, end-to-end solution, including live-streamed pictures, data, commentary, on-screen graphics with betting triggers, and an extensive range of markets and prices.
As well as Competitive Gaming and racing, our live Number draws can add significantly to operator revenues. Live Number draws are huge across the globe, and with the growth we have seen with our own Numbers offering, we are confident that momentum will continue. Avid fans of SIS owned 49’s live draws turn to social media and online forums to take their experience to another level. There is a significant community of bettors who enjoy interacting with each other, which helps to enhance the overall spectacle that traditionally comes with a live draw.
Overall, each product ties in with our overarching 24/7 strategy of having a live betting opportunity available at all times to end customers, irrespective of location or time zone.
Paul Witten, Commercial Director at SIS, said:
“2023 has been another excellent year for SIS as we enhanced our content portfolio across all areas. The SBC Summit in Barcelona is one of the most important events in the calendar. It is an ideal opportunity for SIS to highlight our brand’s strength and how our content suite can increase revenues and margins for existing and prospective customers.”
Delegates in Barcelona can visit Stand SB80 at the Fira Barcelona Montjuïc to learn more about our high-quality, 24/7 products and services.
After the show has wrapped up, we will also be attending the SBC Awards 2023, which take place at Caves Codorniu, Barcelona. We have been shortlisted for awards in four categories: esports supplier, live betting product, land-based betting and gaming product, and multi-channel supplier.”
