49’s, 39’s, and Fast 15’s to be available across retail and online
We have agreed a deal with platform provider Aardvark Technologies to supply our market-leading live numbers draws content to operators in Africa across both retail and online channels.
SIS owned 49’s popular live numbers draws offers operators over 200,000 betting events every year, including the world-famous 49’s Original Live Draw. 49’s has been a hugely popular brand for over 25 years and includes the market-leading fixed-odds live numbers product that provides online and retail operators globally with high-quality, live presented draws out Manchester, UK twice daily.
New high-margin 39’s and high frequency Fast 15’s products feature draws taking place every three minutes to provide the most comprehensive offering in the industry.
All product information can be found on 49s.co.uk, where bettors can access results, form, hot and cold balls updated in real-time after each draw. In addition, the 49’s brand has a very active social community across Facebook, Instagram, and Twitter (@49sdraw), where presenters interact with the loyal fanbase multiple times daily.
The new multi-channel deal with Aardvark will allow operators in South Africa and other African territories to benefit from SIS’ leading 49’s content portfolio, which comes complete with revenue-boosting, round-the-clock betting opportunities.
The agreement enhances our reputation as a leading supplier across multiple verticals, further enhancing its footprint in the African market after previous deals with leading operators across the continent.
Joe Andrews, Head of Sales Africa at SIS, said:
“49’s is already a big hit with bettors across South Africa, with the chance to win big from small stakes proving to be a highly attractive proposition.
“We have placed a strong focus on enhancing our brand visibility and extending our product portfolio and reach across Africa that is rich with promise. This partnership with Aardvark will go a long way to doing just that.”
Simas Denisovas, at Aardvark, said:
“We are always striving to improve our platform and to provide our customers with the widest variety of premium content across multiple verticals. Partnering with SIS and integrating its leading 49’s live numbers portfolio will ensure we continue to enjoy a commanding position across Africa, providing our operator clients with a regular stream of engaging, premium betting experiences.”
