8,760
Hours of betting content per year
35,000
Horse races per year
38,000
Greyhound races per year
170
Racecourses and tracks
Our 24/7 Live Racing Channels provide operators with profitable short-form content throughout the day. The channels are supplied as an end-to-end solution including live streamed pictures, data, commentary, on-screen graphics with betting triggers along with an extensive range of markets and prices.
Operators benefit from quality racing content from around the world 24/7 with content coming from over 170 racecourses and tracks from 5 continents meaning there is a live betting event every 7-8 minutes.
A range of channels are available to operators to meet regulatory requirements across multiple territories; a mixed horse and greyhound racing channel, a horse racing channel and a greyhound channel.
NEW PRO FORM™ betting prompts – find out more
Mixed Channels
The content includes some of the best horse and greyhound racing from all over the world including UK and Ireland, US, Dubai, Saudi Arabia and Latin America with a live event every 7-8 minutes.
Horse racing
Our horse racing channel includes some of the biggest and most prestigious races in the world including: Royal Ascot, Saudi Cup, The Dubai World Cup, The Derby, Cheltenham Gold Cup, Irish Derby which will help you with customer acquisition and retention.
*Territorial restrictions exist, some racing may not be available in all territories
Greyhound
Our greyhound channel provides operators with over 38,000 races a year from tracks in the UK, Ireland and Mexico.
Key benefits
Increase betting revenue
Over 70,000 betting events every year.
Keep customers engaged for longer
A betting event every 7-8 minutes 24/7 means there is never too long to wait until the next exciting race.
Attract new customers to racing
On-screen ratings and tips help inform customers.
Profitable content with a consistent margin
Our racing content typically provides between 11-25% margin.
Increase the value of existing customers
With premium racing from all over the world there are regular marquee events to keep customers engaged and betting.
Increase brand loyalty
With customisable branding and languages on the channels.
Easy integration
All of our products are easy to integrate to ensure our partners can go live and drive revenue as quickly as possible. We provide support throughout and easy to follow documentation.
Commercial partnership
For over 30 years, SIS have worked in partnership to help operators maximise their revenues with our products and services.
Our general commercial terms are based on revenue share to ensure a mutually beneficial partnership. We also provide marketing support to help you launch the product and drive betting revenues and also provide ongoing betting analysis to help you maximise your margins.
Drive more revenue with a high-margin betting event every 7-8 minutes
Get in touch today to find out more about how SIS 24/7 Racing Content can help drive revenues for your sportsbook and retail estate.
