Hours of betting content per year


Horse races per year


Greyhound races per year


Racecourses and tracks

Drive revenue with SIS’s 24/7 Live Racing Channels

Our 24/7 Live Racing Channels provide operators with profitable short-form content throughout the day. The channels are supplied as an end-to-end solution including live streamed pictures, data, commentary, on-screen graphics with betting triggers along with an extensive range of markets and prices.

Operators benefit from quality racing content from around the world 24/7 with content coming from over 170 racecourses and tracks from 5 continents meaning there is a live betting event every 7-8 minutes.

A range of channels are available to operators to meet regulatory requirements across multiple territories; a mixed horse and greyhound racing channel, a horse racing channel and a greyhound channel.

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Mixed Channels

The content includes some of the best horse and greyhound racing from all over the world including UK and Ireland, US, Dubai, Saudi Arabia and Latin America with a live event every 7-8 minutes.

Horse racing

Our horse racing channel includes some of the biggest and most prestigious races in the world including: Royal Ascot, Saudi Cup, The Dubai World Cup, The Derby, Cheltenham Gold Cup, Irish Derby which will help you with customer acquisition and retention.

*Territorial restrictions exist, some racing may not be available in all territories


Our greyhound channel provides operators with over 38,000 races a year from tracks in the UK, Ireland and Mexico.

We are really excited about our new 24/7 Live Betting Channel as it will allow us to offer a great bettor experience and drive betting turnover with a betting event every few minutes.

Working with SIS has been great, and the support they have provided us through the integration process has been first-class.

Phil Bell – Commercial Director, Argyll Entertainment

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Key benefits

Increase betting revenue

Over 70,000 betting events every year.

Keep customers engaged for longer

A betting event every 7-8 minutes 24/7 means there is never too long to wait until the next exciting race.

Attract new customers to racing

On-screen ratings and tips help inform customers.

Profitable content with a consistent margin

Our racing content typically provides between 11-25% margin.

Increase the value of existing customers

With premium racing from all over the world there are regular marquee events to keep customers engaged and betting.

Increase brand loyalty

With customisable branding and languages on the channels.

Easy integration

All of our products are easy to integrate to ensure our partners can go live and drive revenue as quickly as possible. We provide support throughout and easy to follow documentation.

Commercial partnership

For over 30 years, SIS have worked in partnership to help operators maximise their revenues with our products and services.

Our general commercial terms are based on revenue share to ensure a mutually beneficial partnership. We also provide marketing support to help you launch the product and drive betting revenues and also provide ongoing betting analysis to help you maximise your margins.

Drive more revenue with high-margin 24/7 betting events

Get in touch today to find out more about how SIS 24/7 Racing Content can help drive revenues for your sportsbook and retail estate.

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