SIS Blog

April 27th - 2012

Chelsea run to final leaves bookies feeling champion

Categories: Football

Chelsea’s storybook progression into the Champions League Final is a massive boost for bookmakers in an already buoyant market. Football betting is steadily making ground in shops on the traditional staples of horse and greyhound racing. And it’s becoming a global, year-round business. It’s all a far cry from the days when punters placing a bet on the horses added the occasional bet on their favourite football team to win. Then they consulted a fixture list torn from the newspaper and pinned to the betting shop wall. Today, they could have as many as 70 coupons giving odds on matches played all over the world. Punters can watch live match data from the UK football leagues, supplied exclusively to LBOs by SIS in the videprinter service which also incorporates match data from top global games. SIS also provides other graphics showing fixtures, squad line-ups, up-to-date form and top scorers on the FACTS and SIS+ channels - and it’s all to help LBOs attract and keep a new breed of...

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