We are pleased to have agreed a long-term international media rights deal with Racing WA to deliver premium horse racing fixtures from Western Australia to its partners.
The retail and online agreement covers over 283 high-quality meetings from 31 tracks from across the state. which include high profile races such as the prestigious Perth Cup, which is held annually on New Year’s Day at Ascot Racecourse. The addition of highly regarded racing from Western Australia significantly boosts our portfolio in the country that already covers Victoria and South Australia.
This huge milestone reinforces our global ambitions, showcasing how we continue to expand our content reach across Asia, South Africa and the Middle East.
Our 24/7 live racing offering covers the world’s biggest horse and greyhound racing events. We deliver everything as a complete end-to-end solution, including live-streamed pictures, data and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide a seamless betting experience.
Conall McSorley, Head of Racing at SIS, said:
“The Australian market is very important to SIS, and we have already experienced impressive growth in Victoria and South Australia.
“By expanding our content to three major states through this deal with such a well-regarded partner, we are confident the comprehensive offering will be strongly received around the world.”
David Hunter, Chief Racing Officer at Racing WA, said:
“We look forward to this partnership and bringing thrilling races from Western Australia to a global audience.
“Thoroughbred racing is a sport deeply ingrained in our history and culture. We pride ourselves on the quality of racing that we provide from what is the most expansive racing jurisdiction in the world, and we are delighted to be bringing it to a large international audience through such a valued partner as SIS.”
