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The search has begun to find the Racing Post/SIS Betting Shop Manager of the Year for 2023.

Won last year by James Maloney of Star Sports in Mayfair, the Betting Shop Manager of the Year prize champions the diligent effort and commitment put in by the retail industry.

The competition presents SIS with a chance to showcase the contributions of betting shop managers who have played leading roles in restoring the industry to its maximum operational capacity, while also delivering top-notch customer service.

Paul Witten, Commercial Director at SIS, said.

“It’s a pleasure and privilege to be able to once again showcase the hard work and dedication put in by betting shop managers and their staff.

“One of the most inspiring aspects of sponsoring the awards is the stories they generate, with numerous anecdotes about how retail personnel have gone above and beyond their responsibilities to offer exceptional service to their respective communities.

“We feel privileged to be associated with a competition that has such a remarkable history dating back to 1988 and are eagerly looking forward to celebrating the leading lights of the retail industry at the ceremony later this year.”

Major operators determine the initial nominations. There are eight regional competitions: Ireland, Scotland, north-east, north-west and Isle of Man, Midlands and Wales, south-west and Channel Islands, Anglia and south-east, and Greater London.

In the seven British regions, Betfred, Coral, Ladbrokes, Paddy Power and William Hill will be asked to put forward two nominations for each area. In Ireland, there are two places reserved for BoyleSports, Ladbrokes and Paddy Power.

For all independent managers, they can enter by emailing their full name and shop address to by Wednesday, May 31.

Written questions will be issued to each manager, after which six per region will be chosen by the judges to go through to the next stage. From there, 48 managers will receive a mystery shopper visit, after which the panel will select the Final 24 (three per region).

The finalists will then meet the judges for the first time, before eight regional champions are selected. Every regional winner, accompanied by a crucial member of their shop team, will participate in the final selection event in London. This includes a Q&A session with the judges held on the day prior to the final.

The awards ceremony will be hosted during a lunch in November and the victor will be granted an invitation to attend numerous crucial racing and betting events throughout their tenure as the champion.