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We are heading to ICE London 2022 with our biggest ever range of betting products, as we look to further build on our increasing international customer base.

SIS will be exhibiting at the leading betting and gaming exhibition, which takes place from 12th April at ExCeL London, and showcasing our 24/7 Live Racing Channels, Competitive Gaming, 49’s Numbers Draws, and our enhanced Trading Services offer.

It was a busy 2021 for us, as we significantly enhanced our product offer in support of our diversification strategy online and internationally. We invested in RACELAB GLOBAL, the racing technology company, strengthening our Trading Services offer through automated pricing creation across a broader range of racing territories. We can now also offer Managed Trading Services with liability management.

SIS Competitive Gaming has continued to gain traction internationally, and as a result of significant customer demand, we have ramped-up the output to multiple 24/7 live streams of Ebasketball and Esoccer content, with the recent addition of CS:GO, delivering 150,000 betting events a year and driving significant, above market average margin for our customers.

Last year we revamped our much-loved 49’s numbers draws product, refreshing the brand and significantly investing in the product range with new 39’s and Fast 15’s numbers draws to further broaden its appeal.

Richard Ames, Chief Executive at SIS, said:

“We are very much looking forward to meeting international sportsbook operators face to face once again at ICE London 2022 and to showcase our greatly expanded market leading 24/7 live betting product range.

“During the last 12 months we have significantly enhanced our offer across our 24/7 Live Racing Channels, Competitive Gaming, 49’s Live Numbers Draws, and Trading Services, and we are very much looking forward to another successful ICE exhibition”.