Bespoke retail channels

Increase brand loyalty by providing your customers with a bespoke branded TV channel for your retail estate. With over 30 years’ experience of producing channels for retail bookmakers you can rely on SIS to deliver your customers a first class broadcast to bring the excitement from the tracks and courses to your shops.

A bespoke channel will also allow you to promote your key offers to excite and reward your loyal customers. Through our best in class production facilities we are able to add in any third party content you have to complement the exclusive SIS content to provide one seamless production, which will enhance your customers’ betting experience.


Utilising SIS’s innovative Complex Automated Technology (CAP), the cost of having a bespoke channel is far less than you think and makes it a much more affordable service for operators across their retail estates.

For over 30 years SIS has been producing channels for operators and has been producing bespoke channels for some of the largest retail operators including Ladbrokes, Coral, William Hill and Paddy Power.

Features & Benefits

Increased brand loyalty

A branded TV channel will allow you to increase brand loyalty by providing your customers with a branded experience and special offers unique to you

Increased betting turnover

With the ability to run your own adverts you will be able to provide your customers with unique special offers to engage them further

Better presentation

By having your own channel you will be able to combine SIS’s exclusive content with other 3rd party content on one output, improving your customers betting experience