We’ve reached an agreement with Racing SA that will see SIS represent Racing SA’s international media rights in a multi-year deal for exclusive worldwide vision and data distribution. This agreement follows hot on the heels of our partnership with VTRIMB for the exclusive distribution of rights from Victoria racing and creates a comprehensive package of world-class Australian horse racing product.
Racing SA is the controlling body for horseracing in South Australia and represents, promotes, and supports the State’s thoroughbred racing industry in conjunction with the 25 race clubs spread across the state. Together, this adds up to approximately 170 fixtures per year of high-quality racing content. Race meetings are enjoyed by hundreds of thousands of people every year, from Mount Gambier in the South East to Roxby Downs in the Far North.
Rob Rorrison, Chair of Racing SA, said:
“SIS will be a valuable partner in distributing and maximising the reach of our outstanding South Australian racing product. Being able to showcase our race meetings to a wider network of international wagering operators and punters through SIS’ renowned distribution network and partnerships will strengthen SA thoroughbred racing’s reputation around the world.”
Richard Ames, CEO of SIS, said:
“We are delighted to partner with Racing SA. SIS has over 400 customers in 50 countries and this premium content will be a valuable addition to our portfolio of over 35,000 international thoroughbred races. We look forward to working with the team at Racing SA to take their racing to new global audiences.”
Dr. Eliot Forbes, CEO of RACELAB, SIS’ key partner in Australia, that provided support during the tender process, said:
“SIS has extensive global reach across fixed odds and pari-mutuel markets and is confident that South Australian racing will prove popular with its worldwide customers. This deal will bring enhanced returns to the SA racing industry for continued reinvestment.”