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ICE returns to ExCel London next month and SIS will be among industry leaders from across the globe enjoying the three-day event.

Our team will be on hand for the whole event at Stand S2-130, ready to meet new and existing partners while showcasing our market-leading products.

It has been yet another landmark year for SIS with our Competitive Gaming product launching in the US with bet365 in two states. We have continued to enhance our racing offering, which now provides over 8,700 hours of short-form betting opportunities from around the world, while our 49’s Live Draws are popular in markets globally.

The enhanced racing offering brings superior revenues and margins for operators, through the provision of short-form betting opportunities across both horse and greyhound racing from around the world, delivered to bettors 24/7.

SIS Competitive Gaming is the industry’s leading non-tournament based esports betting product. With content delivered around the clock, bookmakers can offer bettors over 180,000 live broadcasts every year of head-to-head video game events between gamers across a range of titles streamed live from our own UK-based production studios.

Refreshed, frequent entertainment opportunities are proving a hit with customers across the world through our 49’s Live Draws. A high-margin 39’s draw takes place every 15 minutes, while the Fast 15’s draw features live draws every three minutes.

Helen Ridley, Head of Sales (UK & Europe) at SIS, said:

“2022 saw SIS make further strides with our offering, providing new content for bettors across the globe. ICE London always provides us with the opportunity to highlight how our content can provide existing and prospective customers with increased revenues and margins.

“ICE London is always a key date in the gaming and sports betting calendar and this year will be no exception.”

Find out what SIS can do for your business at Stand S2-130.