We are thrilled to announce the introduction of two new 49’s daily draws, Brunchtime and Drivetime, to the global market, expanding the reach of the industry’s most recognisable live fixed‑odds numbers draws offering.
Both additional daily draws are now live with our partners across retail and online channels, giving players worldwide twice as many daily opportunities to engage with this popular fixed‑odds product.
The global debut of these draws follows a successful launch with Betway in South Africa earlier this year, where the enhanced schedule delivered notable growth in player engagement. The Brunchtime and Drivetime draws take place at 11:49 am and 4:49 pm respectively, adding to our existing Lunchtime (12:49 pm) and Teatime (5:49 pm) schedule (all times UK).
Broadcast live from UK studios, all 49’s draws are produced by SIS as a complete end‑to‑end solution, ensuring the highest levels of presentation, integrity and reliability. Our 49’s presenters continue to play an essential role in engaging audiences across live broadcasts and social media, helping to drive strong interaction and a vibrant global community.
With more than 330,000 live draws delivered annually, our numbers portfolio — also including 39’s and Fast 15’s — continues to perform strongly worldwide, appealing to players who enjoy lower‑stake, quick‑win betting formats.
Jess Mills, Head of 49’s at SIS, added:
“Our aim has always been to evolve 49’s in ways that complement both operator needs and player preferences.
“Brunchtime and Drivetime build on what makes the brand so relatable and engaging in the first place – draws that naturally fit into players’ daily routines, supported by personable presenters and strong social media interaction. This expansion enhances a product with proven, long-lasting appeal, giving audiences worldwide even more accessible, engaging touchpoints throughout the day.”
