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Jacob Howard and Aaron St Pierre join the company’s rapidly growing esports division

We are pleased to have appointed two senior specialists to enhance our Competitive Gaming operations, following on from the successful launch of our esports product across two US states.

Jacob Howard has been appointed Esports Product Manager and brings a wealth of experience from the esports sector. He worked on Alphadraft, a site offering fantasy contests based on esports competitions that was acquired by FanDuel, and most recently Abios, one of the leading esports data and odds providers. In the latter role, Howard was a key figure in the growth of the business which led to the acquisition of the company by Kambi.

Hired as Trading Manager is Aaron St Pierre, who has expertise in trading from roles spanning a decade for sports betting operators and platforms, with notable experience in US sports as Competitive Gaming begins to make a considerable footprint in the US market.

Following successful launches of the product in New Jersey and Colorado and with further states to follow, these hires further cement the importance of esports to the SIS brand.

Developed specifically for sportsbooks, our market-leading product provides operators with around-the-clock content, boasting over 180,000 events per year. The solution delivers significant margins where operators will benefit from markets and bet types familiar to current sports and esports bettors.

Featuring live head-to-head competitions containing ESIC-trained integrity referees for every game, and live caster commentary, with on-screen graphics including unique betting prompts such as form, player stats, and results. There is ample opportunity for bettors to enjoy innovative content.

Adam Conway, Head of Esports & Competitive Gaming, said:

“We are delighted to welcome Jacob and Aaron to SIS. Their knowledge and skills will only strengthen our Competitive Gaming offering as we continue to make positive strides with our industry leading product.

“This is a hugely exciting time for SIS, and to make such key hires is a testament to the company and our continued success in creating engaging esports betting opportunities for our partners and bettors alike.”