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We are pleased to announce a raft of promotions and new appointments within our expanded commercial team to help accelerate our international growth strategy and further enhance our customer and partner relationships.

Three new Head of Sales roles have been created across key jurisdictions, with Joe Andrews promoted to Head of Sales for Africa and Madrid-based Angel Calderon’s deep knowledge of the LatAm and Iberian market has seen him elevated to the role of Head of Sales for LatAm and Iberia.  Helen Ridley, who has a proven record of customer partnership within Europe, has been promoted to a similar position to lead the UK and European team.

Conall McSorley, Dave Richardson, Harri Hulatt and Andrew Kelly have joined the Commercial team as Commercial Managers, further bolstering the UK and European team.

The new appointments reflect the increasing value of SIS’ products with sportsbook operators internationally and will help ensure the appropriate level of support for SIS’ operator partners across its key sales territories.

Paul Witten, Commercial Director at SIS, said:

“These new appointments will significantly strengthen our commercial capability across our key markets globally, as we aim to further drive our presence in new and existing markets.

“I am confident that the knowledge and expertise that they bring to the team will be of real benefit to SIS and to our operator partners”.