SIS British Horse Racing Content

Drive betting turnover with premium British horse racing content

British horse racing is one of the most popular betting products on a sportsbook and in shop, with billions bet on it each year.

With SIS British Horse Racing Content we can provide operators with an end-to-end solution consisting of live streaming pictures, data, audio, pricing and derivatives*.

SIS British Horse Racing Content will provide your customers with the best racing from world famous courses such as Ascot, Cheltenham and York and includes 92% of British Grade 1 races and 4 of the 10 top ranked flat races in the world.

As part of the service, SIS provides pre-race data (including runners, recent form, race meetings) and race day data (including betting shows, starting prices and race results). Audio is provided in English language as standard.

In addition to the live streaming pictures, audio and data SIS Trading Services can also provide operators with early prices and derivatives to enable you to drive further revenues by opening markets earlier and offering new markets including matched betting.

All of this can be delivered to your sportsbook with one simple integration.

SIS British Horse Racing Content

Features & Benefits

Increased betting opportunities

6,062 races per year from 38 British horse racing courses

Premium content

Racing from world famous racecourses including Ascot, Aintree, Cheltenham and York including 92% of British Grade 1 races.

Consistent margins

Competitive racing which provides good consistent margins, which will help drive profit.

Comprehensive data

Full data included with easy integration (technical assistance provided)

Quick and frequent short-form betting events

Meets customer needs for quick and frequent betting opportunities.

Opportunity to appeal to a younger customer base

Recent research (Mintel – Gambling Review report, June 2017) shows under 25s have a high interest in short form content

Additional Services

SIS British Horse Racing Content can be complemented by a number of SIS services allowing you to provide a better experience for your customers and saving you time and resources:

Audio commentary (non-standard)

Additional languages offered on request

SIS Trading Services

In addition to the standard betting shows and starting prices included in the core service, SIS Trading Services compile early prices and a range of derivative markets

Live Racing Channel

Offers a live racing channel solution that can be branded and tailored to your needs. Added flexibility of choosing which content and schedules to show across your sportsbook. (Software solution created by SIS)