Trading places


In August, we announced the launch of our SIS Trading Services, which will provide betting pricing services to the industry. This enhancement service to the SIS product offering will provide a one-stop-shop solution when combined with our other data and streaming services. In this introductory Q&A, SIS’ Head of Trading Services, Adam Conway, goes into a little more detail on the new proposition:


What is SIS Trading Services?

It’s a new trading operation which offers customers a fully-outsourced solution on events including UK & Irish horse and greyhound racing, international horse racing and Spanish football. It enables SIS to offer operators another piece of the betting puzzle – betting odds for the complete price journey.

As a data provider, we’ve got the advantage of being at the sharp end of the pricing journey, delivering UK and international markets to operators quickly and accurately.


Why is SIS branching out into odds now?

We’re always listening to what operators want, what will help our customers. This addition is an enhancement to our existing services. What we’re looking to do is provide operators with an easy-to-use, single destination that brings together data, streaming, results and pricing products.

We like to call it a ‘one-stop-shop solution’ for operators and will enable bookmakers, including those who may not have the pricing service due to perhaps size or cost, to gain access to a bespoke trading floor.


What does your role involve?

I’m based in our state-of-the-art London offices, where I’m building a floor of top trading talent. Working closely with the other areas of SIS, such as data, we’ll be complementing and improving all digital rights within the new department.

Ahead of the launch, we worked with a specialist team of PhD-level statisticians to develop software and industry-leading algorithms, ensuring that we spoke with our bookmaker customers throughout to make sure we create the best possible product.


About Adam Conway, Head of Trading for SIS

Adam was with Ladbrokes for 13 years, working in a variety of departments from mobile and sportsbook to retail and international.

In his role as Head of Betting In-Play Trading at the operator, he set up and led a team of more than 100 live traders, who priced and managed 85,000 live sporting events per year. He was also heavily involved in developing the internet and mobile sportsbook at Ladbrokes and, in his time with News UK, advised on the overall customer proposition for a Sun-branded sportsbook.