SIS to showcase innovative new live gaming product at ICE 2019

The betting industry’s biggest trade exhibition in February 2019 will see SIS showcase a new ground-breaking gaming product, as well as showcase our recently launched 24/7 Live Betting Channels.

At ICE Stand S2-180, delegates will be able to find out more about the innovative new gaming product, tailored for betting, building on our expertise in distributing data, live pictures and pricing to bookmakers worldwide.

The new product, in the proven short-form betting format, will help drive customer acquisition and retention for operators across the globe, with its innovative live gaming experience, optimised for betting.

The launch showcase of SIS’s new product will take place on-stand at 12pm on Tuesday 5th February, which will be supported by several live events on the stand between 12-3pm on Tuesday and Wednesday, allowing delegates to view the new product, as well taking part in betting on the new format, with the chance to be entered into a prize draw to win cash.

Paul Witten, Product Director at SIS, said: “We’re really excited to reveal our innovative new product at ICE.

“While we can’t reveal too much at this stage, we are very confident that our exciting new product will appeal to operators and bettors, capitalising on one of the industry’s fastest-growing verticals.

We will also be showcasing our recently launched 24/7 Live Betting Channels, and demonstrating how the service can help drive engagement with bettors, and additional revenues. Available in a ‘Watch and Bet’ format, the channels feature short-form betting content including horse racing, greyhounds and virtual sports, and provide a betting opportunity every 3 minutes.

Content includes premium exclusive live UK & Irish horse racing, along with international horse racing from Dubai, Korea, Latin America, and Mauritius, as well as UK & Irish greyhound racing.

It is delivered as an end-to-end solution to both online and retail operators, featuring live streamed pictures, data, on-screen graphics with betting prompts, and an extensive range of markets and prices.

Witten added: “The launch of our 24/7 Live Betting Channels is a real game-changer and has already generated significant interest from a number of operators. The channels are ideal for bettors across the globe looking for quick-fire betting opportunities, with an event taking place every 3 minutes throughout the whole day.

“ICE provides us with the perfect platform to showcase our innovative new products, and we look forward to meeting familiar faces, as well as engaging with potential new customers at the show, to demonstrate how our products can help drive future business growth.”

To find out more, please visit SIS at ExCeL London at Stand S2-180, or email to book a meeting.