SIS signs deal with Colossus Bets

We are pleased to announce we have reached an agreement with Colossus Bets, one of the biggest global sports pools operator and provider, to supply them with our British and Irish greyhound racing content.

The deal will provide Colossus with a portfolio of over 33,000 greyhound races per year – that’s more than 53 meetings per week from our British tracks, including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish action from Curraheen Park, Kilcohan Park, Kilkenny, Limerick, Mullingar, Tralee and Youghal.

This agreement will enable Colossus to offer greyhound racing jackpots for the first time, together with our live pictures.

Colossus’ CCO, Eva Karagianni-Goel, said: “We are excited to partner with SIS to give our customers and B2B partners access to top quality greyhound races. Offering greyhound racing furthers our objective of providing a full suite of sports jackpot pools. “Colossus jackpots will significantly upgrade the greyhound betting experience with unique product features never before combined with this content, which can also grow interest for the sport as a whole.”

Sandra McWilliams, sales director at SIS, said: “We are delighted to partner with Colossus to supply our British and Irish greyhound content to them and their B2B partners.

“Their customers will now have access to some of the best greyhound racing from Britain and Ireland, which is sure to drive increased engagement and revenues for the operator.”