SIS rebrand goes live

In early January we began rolling out our company rebrand, which followed the development of a revised vision and values for the business last year to reflect where we want to go as a company.

The brand development process included getting feedback from external and internal stakeholders (including customers), which revealed that there is a lot of heritage, awareness and trust in the SIS name, but that Satellite Information Services does not accurately reflect where we are today, and where we want to be. Our logo – which included a racing post, was also seen as not reflective of our increasingly diverse product offer.

Paul Rees (Head of Marketing) who led the rebrand initiative said “We therefore decided to retain the SIS acronym, but change the company name to Sports Information Services, to better reflect our diversification strategy and broader product offer.

“Our new logo is relatively simple which reflects the confidence that we have in our products, from 30 years of heritage in betting. It’s a bold choice but it provides instant stand out from our competitors and has a professional look and feel that works across all of the major platforms that we utilise”.

The new branding is now being rolled out across all touchpoints – including our SIS TV channels, which go live on 1st February.

In early February we will once again be exhibiting at ICE, and our stand and product brochures will be in our new company branding. Please come and visit us on stand S2-180 to see our innovative range of products, including a demo of horses in-running pricing, which is set to open up significant new betting opportunities in horse racing. To book a demo just fill out the form below.


Book an In-Running Pricing Demo at ICE