SIS granted exclusive fixed-odds Ascot media rights

We are thrilled to announce that we have extended our partnership with Ascot Racecourse, which will allow us to supply our international customers with racing from the world-renowned racecourse.

As part of the deal we have been awarded the international fixed-odds betting rights across the world, excluding the UK, Hong Kong, Macau and Singapore. Racing from Ascot will be included in our market leading 24/7 Live Betting Channels which provide operators globally with a profitable betting event every 3 minutes regardless of time zone.

In addition to the International fixed-odds rights we have also been granted the right to represent Ascot in regards to pari-mutuel betting in Australia.

The three-year deal will run until 31st December 2021

Paul Witten, Commercial Director at SIS, said: “Extending our partnership with Ascot Racecourse is an important step, as we look to continually enhance our racing betting offer for our operator partners across the globe.

“Ascot is world renowned for its thoroughbred horse racing, and is very popular with bettors internationally, so we are thrilled to be able to supply this to our customers via our 24/7 Live Betting Channels.”

Chief Commercial Officer at Ascot Racecourse, Juliet Slot, stated: “It is fantastic to extend our relationship for delivery to international fixed odds markets with SIS, who we are already working within the UK market as part of the retail betting distribution, in partnership with RMG. They are proven experts in their field.”

For more information on our 24/7 Live Betting Channels please click here.