SIS expands European presence with Buchmacher Services and German Bookmakers Association Essen deal

We are pleased to announce we have partnered with Buchmacher Services Gmbh (BSG) and the German Bookmakers Association Essen (DBV) to provide German bookmakers our international retail channel SIS Europe.

Together with BSG, SIS will provide German bookmakers with live pictures and data for horse racing and virtual racing, into 56 retail outlets across Germany.

SIS Europe provides betting operators with a betting event every three minutes and includes some of the best horse racing from around the world including, UK, Ireland, US, Australia, South Korea and Latin America.

Oliver Jager, Executive Director at Buchmacher Services Gmbh, said: “We’re thrilled to establish this partnership with SIS as it will provide our customers with the best horse racing from UK, Ireland and the rest of the world.

“The service will offer frequent betting opportunities on quality horse racing, and we are confident that it will help drive betting revenues.”

Sandra McWilliams, Sales Director at SIS, added: “We are thrilled to have established this partnership with Buchmacher Services, it highlights our status as the leading global supplier of racing content.

“SIS Europe provides retail operators with a high-quality live pictures service, with the accompanying data and graphics, which is sure to help drive betting revenues.”