SIS boosts 24/7 live service with Australian racing deals

We are pleased to announce that we have signed a deal to add racing from Melbourne Racing Club (MRC) and Thoroughbred Racing South Australia (TRSA) to our newly-launched 24/7 Live Betting Channels service.

As part of a sub-licensing agreement with RMG, SIS has secured the European distribution rights for MRC racecourses which include Caulfield, Mornington and Sandown (Ladbrokes Park), as well as TRSA’s portfolio of 25 racecourses.

In total, SIS now has access to an additional 200 fixtures per year with over 1,500 races, taking place from 2am-10am (UK time).

The live Australian races complement the 24/7 service’s current offering, which includes premium exclusive live UK & Irish horse racing, international coverage from Dubai, Latin America, Mauritius, and Korea, as well as UK & Irish greyhound racing, all interspersed with quality virtual racing.

The service, which is delivered in a ‘Watch & Bet’ format, provides bettors with frequent betting opportunities every three minutes throughout the day wherever they are in the world.
The channels are supported by an end-to-end service of live streamed pictures, data, on-screen graphics with betting triggers, and a wide range of markets & pricing. It is also possible to customise the channels with the inclusion of partner logos.

Simon Fraser, Head of International Racing at SIS, said: “The addition of these races from Australia further enhances our comprehensive 24/7 betting channels offer.”
“Our newly-launched 24/7 Live Betting Channels service is designed to deliver around the clock betting opportunities to operators globally, in order to drive customer engagement, wherever they are in the world, whatever the time of day”.