ICE 2017 Review

Resuming normal service after an extremely busy and constructive few days at ICE 2017, we are optimistic for the year ahead after receiving very positive feedback from customers and prospects on our stand at this year’s show.

Delegates had their heads turned by our stand over the three days, with our striking company re-brand ensuring that SIS stood out from the crowd in what was a very busy exhibition floor.

Feedback on our new brand look and feel was very positive, with many highlighting how the bold new direction fits well with SIS’s diversification into innovative online products, and it enticed many passers-by to see what all the buzz was about on our stand.

We showcased our revolutionary new Horses In-Running Pricing product, which attracted a huge amount of interest.  We remain very positive about a successful roll-out later this year. Having showcased the technology’s accuracy, cost-effectiveness and significant potential the consensus was that this is certainly the future of horse racing betting. SIS Trading Services, which offers a full pricing and derivative service, giving operators instant access to an expert team of experienced traders and pricing feeds, also attracted a lot of interest on the stand.

We also shared our content portfolio, which includes data provision from UK and Irish horse racing, UK and Irish greyhounds and premier international horse racing events, with many remarking on how beneficial the integrated, automated feeds can be to operators in an increasingly fragmented market. SIS’s data services were complemented by our SIS Stream display, which can distribute content over five continents via the state of the art streaming platform, with ultra-low latency, providing the opportunity for a round the clock service for both online and retail operators.

With many constructive conversations over the three days, we are confident that we will have many business deals to announce over the coming months as we head into an exciting year for the company.

Paul Witten, Commercial Director at SIS, said: “We had a very successful ICE this year, with a significant amount of interest in our new and existing products, which is a reflection of all of the hard work that has taken place in 2016.

“With many promising leads coming from the show, we look forward to another successful year in 2017”.