Great customer feedback for ICE product launches

ICE London 2019 proved to be one of SIS’s most successful to date, with an impressive response from operators to our new innovative SIS Competitive Gaming product, as well as our SIS 24/7 Live Betting Channels and SIS In-Running Pricing Feed.

A host of delegates including several of the industry’s trade press attended the launch of the industry’s first esports betting product built for sportsbooks, with live demonstrations taking place throughout the exhibition at London ExCeL.

SIS Competitive Gaming attracted interest from bookmakers across the globe, with many seeing the potential of the fast-growing esports vertical. Our new solution broadcasts live head-to-head competitions between skilled gamers, with a schedule of c15,000 live events a year all optimised for operators globally.

We also showcased our 24/7 Live Betting Channels, which feature short-form betting content including horse racing, greyhounds and virtual sports, and provides a profitable betting opportunity every 3 minutes. In addition, there was a sneak preview of the new In-Running Pricing Feed, which is set to go live soon.

Paul Witten, Product Director at SIS, said: “We received significant interest for all of the products we showcased at ICE London 2019, with operators very excited about the huge potential of SIS Competitive Gaming.

“The live esports betting product is sure to resonate with existing bettors with easy to understand betting markets, which will help maximise the opportunity of this fast-growing sports sector.
“Discussions are ongoing and we’re very hopeful that a few operators will soon go live with our new services in the coming months.”