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Matt Smith joined the team in December 2024, bringing with him over 10 years of industry experience in the sports betting and gaming sector. Prior to SIS, he held a senior role at Sporting Group, where he played a key role in relationship management and account growth.
In his role, Matt is responsible for expanding our existing portfolio across all SIS verticals. He manages our relationships with key betting operator accounts from across the globe.
A passionate sports enthusiast, Matt enjoys watching horse racing and Formula 1, and spends his weekends playing football and golf. A lifelong Wigan Athletic supporter, Matt grew up in a family of devoted fans. One of his most cherished sporting memories is witnessing Wigan’s historic FA Cup victory at Wembley in 2013.
Mark Allison joined SIS in January 2025 as Commercial Partnerships Manager. His primary responsibility is managing the wide range of partnerships SIS has with various platform partners
Mark brings extensive UK and international experience in gaming, covering B2B, B2C, and tech-led sectors with 30+ years of industry experience.
A lifelong Celtic fan, he also enjoys cycling, golf, baseball and horse racing.
He has enjoyed many great days at Epsom, Newmarket & Cheltenham but one standout day was spending the afternoon at the US Open Golf in Seattle in June 2015, followed by watching the Mariners beat the San Francisco Giants that evening.
Holly joined SIS in 2024 and holds the responsibility for Facilities, Health & Safety and the entire HR function as HR Director.
Holly has a diverse HR career, spanning across sectors including media, influencer marketing, manufacturing, production, and more recently, computer gaming.
Holly has a wealth of experience having held HR roles with start-ups, family-run, privately owned, and private equity-backed companies and has led people functions during periods of growth, turnaround, and transformations, implementing new ways of working and challenging the status quo.
Michele Fischer is Vice President of SIS Content Services, which is the SIS United States entity established in 2021. Michele was a consultant for SIS prior to the formation of the US corporation. Beyond the focus of fixed odds products to sports books, she also oversees our global pari-mutuel simulcast products, including the $20million Saudi Cup.
In 2018, Michele founded Darting Star LLC, a consulting firm specializing in horse racing. Darting Star’s clients include, Hong Kong Jockey Club and Duralock Performance Fencing. Prior to Darting Star, Michele was Vice President of Sales and Business Development at Sportech Racing.
Michele is the third generation of her family to work in horse racing and stays actively involved in many aspects of the sport. When not at a racetrack, Michele enjoys horseback riding, plays squash and collects art. Being located in Kentucky, she is a college basketball fan, supporting her alma mater, University of Louisville.
Jake Nowry
Jake joined SIS Content Services Inc (SIS’ US subsidiary) as Sales & Business Development Manager, in October 2022. Based in Louisville, Kentucky, he has industry experience working at pari-mutuel betting solutions provider Sportech Racing, LLC, and a B2B platform provider GAN (Game Account Network).
At SIS, Jake is responsible for driving business growth in the expanding US betting market.
Jake is a big sports and horse racing fan, especially ice hockey. He supports his hometown team, The Chicago Blackhawks and plays semi-professionally in Israel every year.
Bartlomiej Michalek
Bart joined SIS in August 2022, as Commercial Manager (UK & Europe).
Now based in Poland, Bart has arrived with a wealth of skills and knowledge gained from high-profile operators, having held posts at LV Bet, Enteractive and Betcris. At SIS, Bart manages the sales activity across the UK and Europe.
Bart is an avid football fan, and loves to watch any great football matches that are on TV. He is a Real Madrid supporter and is one of the loudest fans during the Polish national team matches. He also loves UFC, with Dustin Poirier being one of his favourites.
Sean Beirne
Sean joined our US subsidiary: SIS Content Services, Inc. in June 2022, as US Commercial Manager. He has over 30 years’ experience in racetrack management and operations, regulation, and education. He also was a Colorado State Racing Commissioner and held the position of chair.
At SIS, Sean’s primary responsibility is to build relationships with US racetracks and sportsbooks and sell our live betting content.
Sean is a huge horse racing fan and has a very small ownership stake in three colts. He is a sports fan in general following college basketball (University of Louisville), college football (University of Louisville), the National Football League (Cincinnati Bengals), Major League Baseball (Cincinnati Reds and Colorado Rockies) and the National Hockey League (Colorado Avalanche), with his sport of choice being college basketball. Sean is an avid cyclist, and also enjoys hiking with his wife.
Prean joined SIS as Commercial Manager (UK & Europe) in September 2022. He joined us from his most recent role as International Partner Relations Consultant with totalisator operator and racing content provider 4Racing.
Based in Belgium, Prean is responsible for managing the sales activity across the UK and Europe.
Prean is a huge horseracing fan and enjoys watching and playing football, supporting Manchester United. He also is an avid PlayStation gamer.
Julian Wheeler is the Chief Technology Officer of SIS, responsible for leading the delivery of the company’s technology programmes across its 24/7 live betting services.
He has over 20 years’ experience within broadcasting and technology product development, previously holding senior positions across global brands including BT and Sky.
Harri originally joined SIS in February 2021 as a Shoutcaster working on its esports betting product, SIS Competitive Gaming. In December 2021, he was promoted to Commercial Manager (UK & Europe) and was responsible for managing sales activity across the UK and Europe.
Due to his extensive knowledge of SIS Competitive Gaming and the key relationships he has built in his roles, he was promoted to Esports Business Development Manager where he now works alongside the Sales team in continuing to build awareness of SIS Competitive Gaming across the globe.
Dave joined SIS in September 2013 as a member of the customer operations team. Here he managed a team which directly supported a large number of retail sites and provided indirect support for locations across UK & Ireland and to customers across the world.
Prior to joining the Sales Team, Dave was an Account Executive, before being promoted to Commercial Manager (UK & Europe) in May 2022. He is responsible for overseeing the sales activity in UK & Europe.
Dave is a big sports fan in general, but football is his passion. He is an avid football fan, supporting Manchester United. He also attends Salford City games as the ground is not far from his house. A new hobby he has recently taken up is golf, which he hopes one day will be able to complete 18 holes!
Conall joined SIS in February 2022 as a Commercial Manager (UK & Europe). Prior to joining SIS, Conall has spent the last 20 years working in the betting industry, with a wealth of executive -level experience. He has vast knowledge of working for both operators and more recently suppliers, with his most recent role prior to SIS being for a major platform provider.
At SIS, Conall is responsible for overseeing the sales activity across the UK and Europe.
Conall is a huge horseracing fan and keen golfer. Conall supports Leinster Rugby and follows the fortunes of his local team Malahide RFC.
Andrew has worked for SIS for over 15 years, originally joining SIS in 2007, into the data operations team before progressing onto Head of Data Operations.
He joined the sales team in April 2022 as Commercial Manager (UK & Europe), and is now focussing on our relationships with platform providers and offering support to our US sales activities.
Andy is an passionate golfer and football fan, supporting Manchester United.
Conleth joined SIS in April 2020 as Product Director and is responsible for the management and development of all of our products. Prior to joining SIS Conleth spent 25 years in senior roles within the betting and gaming industry including Ladbrokes, Better Bet, IGT and the Football Pools.
Anže, who joined SIS in March 2019, is responsible for developing relationships with leading digital and retail customers in Central, Eastern and South-Eastern Europe and the Baltics.
Originally from Slovenia, he has vast international experience, and for the last eight years he has been working within the betting and gaming industry in various business development, sales and marketing roles, working for BGB, Bwin, TRACKCHAMP and bet-at-home.com. Anže is passionate about extreme sports, traveling and new technologies. He says that he likes to push himself every day to learn something new and improve his skills, and that his entrepreneurial spirit allows him to keep pace with today’s ever-changing customer landscape.
Joe joined SIS in April 2018. Prior to joining SIS Joe worked for 8 years at At The Races where he was responsible for selling all digital streaming rights and marketing opportunities to both new and existing customers.
Joe looks after customers in Caribbean, Curacao, Asia, Africa, Philippines, and Gibraltar.
Joe is a huge horse racing and greyhound fan, and also suffers by supporting his local rugby and cricket teams, the Worcester Warriors and Worcestershire CCC. He is also an avid boxing follower.
Angel joined SIS after a successful 11-year stint at the Madrid-based global gaming group Codere, where he acquired a wealth of expertise in B2B business development across Operations, Commercial Sales and Marketing.
In his role as Head of Sales (LatAm and Iberia), based in Madrid, Angel is responsible for driving the growth of SIS’s presence in Spanish speaking markets both online and in retail.
Rachel has almost 30 years’ experience in the betting and media industries and has worked for SIS for more than 29 years in two spells, the first beginning almost at the start of the business in 1987.
She re-joined in 2003 and is responsible for managing our key partners in Ireland: Paddy Power, Boylesports and major Irish independent bookmakers. Rachel follows Manchester United but is more of a rugby fan, supporting Leinster and Ireland. She has enjoyed the horse racing success of Willie Mullins and Ruby Walsh but her greatest sporting moment was Ireland’s Grand Slam win in 2009.
Nigel has worked for SIS in two spells spanning more than 20 years. He rejoined the company in 2007 and is now responsible for managing key partners, including bet365, William Hill, Ladbrokes and Coral, as well as a number of major independent bookmakers.
He has a wealth of experience in the betting industry, which began 40 years ago as a Saturday cashier and board marker for Ladbrokes. Nigel is a huge West Ham United fan but lists his greatest sporting moment as Super Saturday at the London Olympics in 2012.
Helen, originally joined SIS in April 2015, as a Digital Sales Manager before being promoted to Head of Sales (UK & Europe) in 2022 and most recently to Head of Customer Growth in 2024. She is responsible for overseeing all of SIS’s major accounts.
Helen is a lifelong Manchester United fan and an avid follower cricket. Her favourite sporting moment apart from ’99 in camo nou was at Eden Park in Auckland, where she took a young boy from the Make A Wish Foundation to meet the All Blacks – they were taken out to the middle of the park to face the Haka during a training session, Goosebump moment..
Craig Wilson joined SIS in 2011 as Head of Service Delivery before joining the management team in November 2016 as Head of Technology Operations.
Craig’s teams build and support SIS’ digital infrastructure including the datacentres, broadcast and streaming platforms. They provide end-user computing and mobility services to the SIS workforce, ensuring that the teams can do their jobs and collaborate wherever in the world they might be. From an outsourcing and service provider background, Craig has previously held senior technology roles in both the public and private sectors, working most recently with the Financial Services Authority and globally with T-Systems and the Volkswagen Group.
Andrew Graham became Head of Legal at SIS in November 2016.
As part of the SIS Executive Team, Andrew is responsible for supporting all of SIS’ commercial activities from a legal perspective, as well as working closing with the General Counsel in regard to corporate governance and competition issues. Andrew joined the company after more than 15 years in senior legal in-house roles within the digital music and telecoms industries with Omnifone and Vodafone, where he was involved in abroad range of issues including a focus on securing digital rights for new media services. Andrew follows most sports, with a particular passion for rugby, cricket and golf. He holds a degree in Classics from Cambridge.
Andy joined SIS in April 2015 as Head of Production Operations and joined the Senior Management team in Nov 2016 where he is responsible for the data and production workflow to our retail betting customers. Andy has been responsible for the roll out of our new innovative Complex Automated Production Service which has opened up new opportunities for the business.
Andy has had a long and varied career in broadcast media, covering live sport and news as well as entertainment and movies, in companies such as EMI, Virgin, BSkyB, Turner Broadcasting and Viacom.
Claire joined the SIS Human Resources team in 2013 and became responsible for the entire HR function as HR Director in May 2018, following a number of years as the Head of HR for SIS LIVE Limited.
She has had an extensive generalist career in HR spanning 30 years and prior to joining SIS the majority of her career has been spent in broadcasting, with both the BBC and the commercial broadcaster Carlton TV. Claire held HR roles at the beginning of her career in the NHS, Local Government and at the universities of Leeds and Hull, is a Chartered fellow of the (CIPD) Chartered Institute of Personnel and Development and a trained coach.Kevin has held his role since April 1995 and is responsible for all legal support and engagement within the company, as well as providing strategic advice on business and legal issues to SIS executives.
He established the in-house legal function at SIS and is now supported by a team of three lawyers. Kevin has been central to many key moments in SIS’s history including: the set-up of the first DTH channel dedicated to a single sport, the delivery of a number of joint ventures, strategic alliances and acquisitions.; and the acquisition and licensing of core media rights in the UK and abroad. He was previously with Denton Hall solicitors, working in competition and commercial law, and acted for clients in sectors including publishing, recorded music, satellite broadcasting, energy, financial services, aviation and retailing. Kevin began his career with Lewis Silkin, a firm of specialist media solicitors, and worked for clients in advertising, media, leisure, commercial property and fashion.
Paul, who joined SIS in August 2014, is responsible for overseeing the commercial function which includes Sales, Customer Services and Marketing.
Before joining SIS he worked for German lottery provider Tipp24, where he developed key global relationships, particularly in the public sector. Paul has more than 20 years’ experience in betting and gaming. He held eCommerce, mobile and eGaming roles at Ladbrokes and was Director of Football at Betfair.
Nigel joined SIS in August 2015 as CFO and plays a key role in the strategic direction of the company alongside the CEO.
He has wide experience of leading business growth and international expansion after a career of more than 25 years in leisure, hospitality, business services and pharmaceuticals. Most recently, Nigel was Group CFO for Jatomi Fitness, the largest operator of health clubs in central and eastern Europe and oversaw significant expansion across that zone and into Asia.
Richard joined SIS in October 2016 as Interim Product Director before being made CEO in June 2017. He has responsibility for the whole SIS group including SIS Ltd and SIS Content Services.
He has held a number of senior leadership roles within betting and gaming, electronics and retail industries. Most recently as CEO at Hornby PLC, and 8 years prior in various senior leadership roles at Ladbrokes.
