SISBlog
May 15th - 2013
Categories: LBOs
Tags: betting, Dominic_Ford, independent
CUSTOMER FOCUS
Take the old-fashioned charm of a traditional betting shop, add a dash of Conran style and the welcoming vibe of a gastro pub – and you have the winning formula that is Roar! betting.
The small chain of north-west London betting shops has been quietly establishing itself as a favourite with punters since the first shop opened in 2007.
Roar!’s unique identity, not to mention the strong evocative name, was recognised in the Betview Awards earlier this month, when the company was named as Independent Outlet of the Year.
The award is given to small businesses who “demonstrate innovation, excellent customer service and all-round business acumen” – accolades founder and owner Dominic Ford is proud to accept.
“It’s particularly rewarding that our customer service was recognised because, from the start, it was all about giving the best customer experience,” he says.
“I wanted the old-fashioned charm and service from experienced and knowledgeable staff, which you used to expect...
Latest Posts
May 1st - 2013
Categories: About Us
Watching Red Rum win the Grand National in the 1970s sparked a lifelong love of racing which has shaped DAVID BRADSHAW'S career. SIS’s Racing Controller reviews his involvement in the ‘Sport of Kings...
April 18th - 2013
Categories: About Us
James Gray has had a whirlwind 18 months as Senior Technical Operations Supervisor, SIS Betting. Here he outlines how he came to take the role and what it involves.
My last 18 months as SIS’s Senior...
April 3rd - 2013
Categories: International
Antony Hopkins, Head of International Business, considers the key part played by SIS in the success of Codere in the Spanish betting market.
Codere recently received their licence in Galicia, the...
March 22nd - 2013
Categories: LBOs
CUSTOMER FOCUS
Richard Noble is one of the few independent bookmakers still going strong after 50 years – and still getting a buzz out of the business.
On Tuesday, the 67-year-old will open the...
March 7th - 2013
Categories: LBOs
Bookmakers have been issued with a call to arms by the Association of British Bookmakers (ABB), who this week claimed they were in a “lethal war” against anti-betting campaigners – and wheeled in a...
February 21st - 2013
Categories: LBOs
The controversy surrounding FOBTs and other Electronic Gaming Machines will take centre stage at the Association of British Bookmakers (ABB) upcoming Annual General Meeting.
Guest speakers including...
February 8th - 2013
Categories: About Us
SIS Betting has appointed PAUL RITCHIE as Betting Controller, overseeing the delivery of data for betting events to the off-course industry, with the added responsibility for the Customer Services...
January 23rd - 2013
Categories: LBOs
CUSTOMER FOCUS: SAMVO
Samvo have only opened two new-style betting cafés to date, but they’re already making waves in the LBO world with their revolutionary approach.
The global betting broker’s...
January 8th - 2013
Categories: LBOs
Business is booming in the gambling industry, according to statistics released by the Gambling Commission*.
It reports that the British gambling industry generated a gross gambling yield (GGY) of £5....
December 27th - 2012
Categories: Greyhounds
We watch them giving their best week after week at greyhound stadiums around the country, but how many of us spare a thought for what happens to greyhounds when they’ve raced their last?
The chances...
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