Micky Quinn, former top flight striker-turned-racehorse trainer, is spearheading SIS’ EURO 2012 coverage in betting shops.
Ex-frontman Quinn became a trainer after hanging up his boots, first as an assistant to Mick Channon, but now in his own right at Newmarket. As a much-travelled forward, the colourful Quinn averaged a goal every two games in a career that took him to Wigan, Stockport, Oldham, Portsmouth, Newcastle, Coventry, Plymouth, Watford and Greek club PAOK Thessaloniki.
Quinn is also a pundit and presenter on talkSPORT and he will be using his extensive football knowledge to preview matches and provide expert analysis for SIS throughout the day, leading up to kick-off.
George Irvine, Managing Director, SIS, said: “We anticipate EURO 2012 interest to be huge, especially with both England and Ireland in the finals. And with all matches to be broadcast live on TV, many bookmakers are gearing themselves up to meet the additional customer demand.”
Morning previews will consist of daily audio phone-ins with call-to-action stings throughout the day, team line-ups 30 minutes before kick-off and in-play updates, including scorers, red cards and goalmouth action.
Irvine added: “Mick is a top class pundit and he will give us a football expert’s view on the upcoming matches. Via our graphics and audio, we have the ability to offer instantaneous updates on SIS FACTS and SIS+ with more in-depth analysis available on SIS+. It’s our intention to offer a service that will hopefully generate additional turnover in LBOs.”
Ireland are in action first, playing their first Group C game against Croatia in the Municipal Stadium, Poznan, Poland, on June 10 (KO 1945 BST). England will open their campaign in Group D against France in the Donbass Arena, Donetsk, Ukraine, on June 11 (KO 17.00 BST).
The groups are: Group A: Poland, Greece, Russia, Czech Rep. Group B: Holland, Denmark, Germany, Portugal. Group C: Republic of Ireland, Croatia, Spain, Italy. Group D: England, France, Sweden, Ukraine.
Key dates (kick-offs BST): June 10: Ireland v Croatia (Poznan, 19.45); June 11: France v England (Donetsk, 17.00); June 14: Spain v Ireland (Gdansk, 19.45); June 15: Sweden v England (Kiev, 19.45); June 18: Italy v Ireland (Poznan, 19.45); June 19: England v Ukraine (Donetsk, 19.45). June 21-24: Quarter-finals. June 27-28: Semi-finals. July 1: Final (Kiev, 19.45).
For the full draw go to UEFA's official EURO 2012 website.