William Hill was crowned Bookmaker of the Year at a glittering Betview Awards ceremony in London. SIS underlined its commitment to the bookmaking industry by sponsoring three awards at the five-star event which was held at the Grosvenor House Hotel, Park Lane.

Hills made it a double whammy by collecting the Chain of the Year, more than 20 outlets, while Choicebet was named Chain of the Year, 20 outlets or less.

Hills, one of the oldest and most recognisable retail brands, regards itself as the “home of betting”, while Choicebet, with five outlets along the south coast of England, and now in its sixth year, has the aim of having the most luxurious and friendliest shops in the High Street.

Brent Dolan, Director of Operations, SIS, was on hand to present Hills with the top accolade to round off a night of celebration which was anchored by Sky’s Gillette Soccer Saturday front man Jeff Stelling.

Former Coral chairman Neil Goulden, now heading up the Responsible Gambling Trust, was given the award for Recognition of Industry Contribution.

Full list of winners:
Newcomer Of The Year: Bodugi.com.
Best Designed Outlet Of The Year: Betfred – Gerrard St, London.
Best On-Course Betting Operator: Dan Hague.
Online Company Of The Year: SportingBet.
Most Creative Marketing Campaign: Star Sports - 'Chocolate staff'.
Racecourse Of The Year: Musselburgh.
Team Of The Year: Paddy Power (Hayes).
Independent Outlet Of The Year: McDonnell Bookmakers.
Chain Of The Year - 20 outlets or less: Choicebet.
Chain Of The Year - more than 20 outlets: William Hill.
Manager Of The Year: Carla Hollis, Jenningsbet (Enfield).
Award for Recognition of Industry Contribution: Neil Goulden.
Bookmaker Of The Year: William Hill.