Boylesports has boosted its greyhound coverage in shops and online following a new agreement with SIS.
Ireland’s leading independent bookmaker has signed up for non-BAGS greyhound data, including, cards, results and SPs.
As well as providing more flexibility in its retail outlets, the agreement adds to the firm’s e-gaming offering on Boylesports.com. For SIS, it means a further step in its aim to provide solutions and products which work both in the shop and on digital platforms.
Sharon Byrne, Commercial Manager, Boylesports, said: “Our customers are always our primary focus and we are committed to continued investment in our services and facilities, giving customers the very best possible Boylepsorts.com experience. This valuable service enhances both our retail and online product, offering our loyal customers even more markets than ever before.”
Dominic Atkinson, Head of Business, SIS, said: “Boylesports has long been a valued customer in the retail space and we want to work with them as closely as possible to help them develop their online offering. Greyhounds is a key element in bookmaking and SIS has premium content to offer customers.”
Founded in 1989, Boylesports has 176 shops throughout Ireland, a telephone betting service and an online sportsbook, as well as other e-gaming products including dedicated poker and casino sites.