Retail Channels

Retail Channels

Since 1986 we have been providing data, pictures and audio services to betting shops, allowing Licensed Betting Shops (LBOs) to offer a trusted service to their customers. We have continually innovated to ensure the best possible service for customers, and we now offer a wide range of channels for domestic (UK & Ireland) and international markets.

New improved format for 2018

SIS are thrilled to announce the launch of a new retail service from 1st April 2018, with a simplified format and enhanced offer to better engage independent bookmakers’ customers. The improved service will consist of two channels with high quality horse racing, greyhounds and virtual content, providing customers with a betting opportunity every 3 minutes.

Customer experience will be improved with two channels filled with exciting content from around the world – betting opportunities will be enhanced by the removal of split screens.

Price discounts are now available for long term commitment.

For more information on the new SIS retail service please contact SIS:


Tel: 08457 400400 (Option 3)

SIS Facts

SIS FACTS is the main service that we provide to LBOs. This consists of live pictures, audio commentary and the full accompanying data (runners, betting shows, results etc.) for horse racing, greyhounds, virtual content and numbers games.


SIS+ is a supplementary channel that provides additional horse and virtual racing as well as important preamble footage to complement the SIS FACTS service. This additional preamble includes dogs parading and approaching traps and horses parading in the paddock and going to the start to help stimulate interest on the next upcoming event.

This is supported by integrated audio commentary and the full accompanying data (runners, betting shows, results etc.) allowing LBOs to show multiple betting events at once.


SIS Europe is our dedicated channel for the European market. Content includes:

  • Live horse racing from all UK and Irish racecourses (including betting shows and SPs)
  • Live BAGS greyhound racing
  • Live Dubai racing when available

SIS RoW (Rest of the World)

SIS RoW serves international customers elsewhere across the globe with all the content of SIS Europe, plus:

  • 49’s content including virtual racing

SIS Spanish

SIS Spanish includes all the content of the SIS Europe channel but with dedicated Spanish graphics and race times and a bespoke, Spanish language voice-over.

Winter Evening Service

This is an additional service for LBOs which offers three hours of extended UK horse racing from 6:30-9:30pm between September and March

Early Morning Program

This is an additional service for LBOs which offers up to two hours of coverage from Australian including dogs, trotting and thoroughbreds between 8:00 – 10:00am Monday to Friday. Saturdays have an early finish of 9am, whilst Sundays have a later start with coverage shown between 9:00am – 10:00am.

Sunday Evening Service

This is an additional service for LBOs which offers three hours of extended greyhound and virtual racing from 6:30 – 9:30pm on Sundays

Virtual Betting Channel

In addition we also supply a dedicated Virtual Betting Channel which offers more than 200 additional events daily. Content includes horse racing, greyhounds, speedway, cycling, IndyCar, football and numbers-based games including SIS lotto, bingo and mini spin.

These provide LBOs with additional betting opportunities during the day, particularly when there is a reduced number of live events.

Download our brochure

Download our brochure